RMIT University
Hands on learning
The Royal Melbourne Institute of Technology (RMIT) briefed us to develop a re-energised visual identity and accompanying brand guidelines to reflect its focus on design, technology and enterprise as well as the belief that applied knowledge is key to success in life and work. It was important that the new identity was seen as contemporary, dynamic and edgy and spoke to the extremely varied stakeholders with which RMIT engage. The assets developed included corporate templates, owned digital assets, printed collateral and advertising materials. The new look and feel needed to celebrate diversity, accessibility, community and a sense of belonging.
Approach: Brand Identity / Creative Direction / Design / Digital / Print / Advertising
Sector: Education University
Brand toolkit.
The making of the brand.
Distinctive asset creation.
A smart and progressive visual Identity.
A bold and flexible visual language was developed to reflect the true nature of RMIT university. With innovation and technology front of mind, the visual identity strikes an engaging balance of dynamism and impact.
A broad colour spectrum was developed along with the distinctive use of a graphic device; the split pixel. The pixel shapes inspired and developed from the university logo, are used in a range of different compositions to create visual tension in the communications.
A three tiered approach with different looks was also defined, to aid in finding the right feel depending on which tone we wanted to talk to. ‘Core’ reflected the principle choice of layout, with both ‘Formal’ and ‘Pop’ as alternative skews of the VI depending on wether we were talking to stakeholders or students respectively.
Print.
Print.
Print.
Print.
Large format OOH.
OOH.
Merchandise.
Art direction.
Social/Digital.
Merchandise.
Brand guidelines.
Branding ident.