numobile — Marcus Key

numobile
Good as nu.

numobile offers quality refurbished phones to Australians that forgo all the expensive phone plans, painful oversees call centres and bad customer experiences. We were briefed to create a way to increase awareness for the brand and amplify what numobile offers, defining what the ‘nu way’ means for their customers.

Approach: Brand Campaign / Creative Direction / Design / Digital / Advertising
Sector: Telecomms

Defining a story and brand that is ‘Good as nu’.

Phones are amazing. How we use them is constantly changing they are indispensable super computers in our pockets, seemingly meeting our every need. Yet how we buy them is stuck in the past. Same plans, same pricing structure, same complications. There has to be a better way - A nu way. numobile offers quality pre-owned phones that are popular models from top brands. Fastidiously restored inside and out, good as nu. numobile are confident you’ll be happy with one of their phones and are willing to put them up against any other phone in a series of ‘tests’. They might not always win, but we’re sure you’ll find the results satisfying. Especially when you realise they come out on top every time, in the area that matters most… Price.

Brand toolkit.

The numobile ‘tests’

This execution of the brand idea involved creating a series of playful, visually engaging tests that demonstrated the ways in which numobile phones are as good as new ones. It’s not about tech nitty gritty: more a demonstration that, in everyday use, they look and perform just as well. It’s the stuff people care about: aesthetics, battery life, sound, the quality of the touch screen, etc. Each test was based off one of the real, 51-point tests each phone goes through. We shot the tests as videos and stills, creating an engaging suite of assets that could be paired with different messaging across social platforms. The tests were filmed with an eye-catching graphic and art direction treatment. The things we tested might be important, but the ways in which we portrayed these tests were creative, unexpected and purposely charged with light humour.