Unicef
#WorldChildrensSay
To celebrate World Children’s Day, we collaborated with UNICEF to launch an initiative that gives children a voice on social media platforms where they’ve never been allowed before. Finally giving them a chance to be heard on the issues that matter most to them. Because the only thing more important than a day when we celebrate children, is a day when we actually listen to them. To do so, we invited children and young people (with a helping hand from the grown-ups in their lives) to post their ideas on social media with the hashtag #WorldChildrensSay.
Approach: Social Media Initiative / Creative Direction / Design / Digital / Animation
Sector: Non-for-profit
Film.
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Kids won the day
The campaign film played at the UN General Assembly in New York and received over 800,000 views on social media. Across the globe, children everywhere got involved. #WorldChildrensSay garnered support from the likes of Qantas, the Melbourne Rebels, Todd Sampson and his daughters Coco and Jet and Adam Liaw and his kids Anna and Christopher.
Animation in collaboration with Buck
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